Effective crisis management is about leading! It requires solid crisis response strategies and know-how to lead and favorably influence stakeholder and media perceptions. Benchmark delivers crisis consulting, coaching and training programs to help you succeed.

Our crisis response and communication experts are also Certified Master Practitioners in Neuro Linguistic Programming (NLP), the study of human behavior and language.

Crisis Management Consulting

Improve your chances of successfully responding to a crisis by securing the services of an experienced crisis management team to provide the professional guidance you need.
How You Succeed – Eighty-five percent of financial analysts say a corporate crisis has the greatest negative impact on an organization’s value, and we live in a world where news breaks in seconds on social media sites. In this environment, a timely crisis response is a must for getting ahead of the story, so you can immediately influence stakeholder and media perceptions. How quickly your organization responds to a crisis determines if you are perceived as competent, truthful and transparent, or closed and hiding. Therefore, you need to get out in front of the story, respond quickly and define the crisis – instead of letting the media and others define it for you.
How We Can Help – We provide a comprehensive range of crisis management services: from planning and preparation, to stakeholder analysis, to crisis plans and drills, to crisis communications training, to response teams and more. During a crisis you can retain us for a limited part of your response, or for major aspects of your response. We will help you assess the magnitude of the crisis and map out an effective response strategy with the media and key stakeholders. Our crisis analysis tools allow us to quickly identify stakeholder concerns, so your spokespersons can accurately and compassionately address those concerns. In addition, we will prepare your spokespersons, help manage news events, write news releases, analyze media and social media coverage, coach your frontline employees on how to support your goals, advise and support you on stakeholder outreach and more. Clients have benefited from Benchmark’s crisis management strategies for years and we can provide the support you need when you need it.
The Right Experience – For more than 25 years, clients have called on Benchmark Communications to address a wide range of issues -- environmental disasters, mass killings, class action lawsuits, E. coli outbreaks, industrial accidents, food contamination, activist protests, oil spills, chemical releases – and much more. Our crisis management consultants are Certified Master Practitioners in Neuro Linguistic Programming (NLP), the study of behavior and language patterns – and our team has also successfully completed certified FEMA training for Public Information Officers. We can give you the edge you need to succeed during a crisis.


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UNITED AIRLINES’ VIRAL & BLOODY CRISIS MESS: How Moral Rights & Citizen Journalists Are Changing Everything About Crisis Management

It is a startling video. It shows police forcibly extracting a bloodied United Airlines passenger amid passenger screams after United overbooked and needed seats for airline employees. United could not have chosen a worse or more chilling response. Millions of people around the world have now...

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