Stakeholder Media Strategies
Lock in the essential media strategies (traditional and social) necessary to influence stakeholders and their decisions.
How You Succeed –
Stakeholders use both traditional and social media to gain information about key issues – and to influence perceptions, and so should you! Social media simply provides more ways for your organization to listen to stakeholder concerns and to connect with them. At the same time, studies show most people still receive their news on key issues or events from traditional media. Therefore, it is imperative that you use both media resources to influence stakeholder perceptions.
How We Can Help –
Our consultants will help you identify the media messages, tools and channels you need to tap as part of your outreach. For traditional media, we will ensure your spokespersons can credibly and comfortably tell your story. We have a successful track record preparing people for a wide range of media opportunities – including local news outlets, CNN, 60 Minutes
, the New York Times, The Globe and Mail
, Fox News, ABC, CBS, CNBC, Bloomberg News and many others.
Media Credibility – Your spokespersons will improve their Credibility and Likability Factors – two elements critical to winning over stakeholders with a different point of view. The Credibility Factor has to do with presenting clear and credible information – while the Likability Factor has to do with how you connect with people. They will also learn to be quicker on their feet, so they can comfortably handle a wide array of challenging media questions, while staying on message to achieve your stakeholder goals. Our stakeholder consultants are Certified Master Practitioners in Neuro Linguistic Programming (NLP), the study of behavior and language patterns, allowing us to uncover the emotions, criteria, beliefs, values and perspectives most important to your stakeholders. We can help you build stronger stakeholder relations and open more doors of opportunity for your organization.