Crisis

READY. CREDIBLE. LEADING.

Effective reputation management strategies must be in place to weather bad news. The right crisis management programs, stakeholder engagement and media crisis training can make the difference. Benchmark delivers first-rate crisis communication training, consulting and coaching programs to help you succeed.

Our crisis communication experts are also Certified Master Practitioners in Neuro Linguistic Programming (NLP), the study of human behavior and effective language strategies.

Reputation Management Consultants™

Guarding Your Reputation – According to a McKinsey study, 85% of financial experts say a corporate crisis has the greatest negative impact on your organization's value. So, protecting your reputation is paramount to your future, your employees and everyone you serve. You can call on our experienced reputation management team to provide a full range of crisis consulting services - crisis assessments, crisis consultation, crisis go teams, crisis response strategies, crisis interview preparation, crisis messaging, spokesperson skills, crisis media skills, frontline crisis communications training, stakeholder engagement programs and more.
Crises in The "Viral" Environment – Studies show that more and more Fortune 500 companies are dealing with some type of crisis. There is no rest for the weary in a 24/7 news coverage and social media environment. This is why a timely crisis response is a must for getting ahead of a story. A quick crisis response positions you to have more influence on stakeholder and media perceptions. How quickly your organization responds to a crisis determines if you are perceived as competent, truthful and transparent, or closed and hiding. Therefore, it is crucial that your crisis team gets out in front of the story and define the crisis – instead of letting the media and others define it for you. Crisis Response Go Teams – To accomplish your goals, you may retain the services of our Crisis Go Teams. This allows your organization to have immediate crisis support from highly experienced crisis experts. Our 20 plus consultants average 25 years experience in law, crisis management, public relations and media relations. You can retain us for a limited part of your crisis response, or for major aspects of your response.
The Role of Stakeholder Emotions – Successful crisis response hinges largely on the timeliness of your response and how effectively you satisfy stakeholder needs and expectations. The news media and social media are your information pipelines to your stakeholders, so you must have a sound media game plan in place to quickly share pertinent and accurate information during a crisis. You must also understand the impact of Emotional Memory Tags (EMTs) and how emotions impact how you connect with stakeholders and win back their trust. Rebuilding Stakeholder Trust in a Crisis – Our crisis consultants will help you map out a solid crisis response game plan. Over the years we have created highly effective crisis analysis tools that allow us to quickly identify stakeholder concerns and emotions. In turn, we will prepare your messaging and help your spokesperson accurately and compassionately address stakeholder concerns. In addition, we can help manage news events, write news releases, analyze media and social media coverage, coach your frontline employees on how to support your goals, provide government relations support, advise and support you on stakeholder outreach and more.
Experienced Crisis Consultants – For more than 25 years, clients have called on Benchmark Communications to address a wide range of issues: environmental disasters, mass killings, class action lawsuits, E. coli outbreaks, industrial accidents, food contamination, activist protests, oil spills, chemical releases – and much more. Our crisis management consultants are also Certified Master Practitioners in Neuro Linguistic Programming (NLP), the study of behavior and language patterns. Our team has also successfully completed certified FEMA training for Public Information Officers. We can give you the edge you need to succeed during a crisis.

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Crisis Leadership: When All Hell Breaks Loose

About every eight years, C-SPAN asks 90-plus presidential historians to rate US presidents for their overall leadership effectiveness. It is not surprising that communication and crisis skills are at the heart of these rankings: Public persuasion, crisis leadership, vision / agenda setting and...

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Crisis Leadership