Crisis

READY. CREDIBLE. LEADING.

Effective reputation management strategies must be in place to weather bad news. The right crisis management programs, stakeholder engagement and media crisis training can make the difference. Benchmark delivers first-rate crisis communication training, consulting and coaching programs to help you succeed.

Our crisis communication experts are also Certified Master Practitioners in Neuro Linguistic Programming (NLP), the study of human behavior and effective language strategies.

Crisis Management Consulting

Improve your crisis response strategies with an experienced reputation management team; secure the crisis management strategies, media crisis skills and stakeholder engagement programs you need to succeed.
How You Succeed – Eighty-five percent of financial analysts say a corporate crisis has the greatest negative impact on an organization’s value, and we live in a world where news breaks in seconds on social media sites. In this environment, a timely crisis response is a must for getting ahead of the story, so you can immediately influence stakeholder and media perceptions. How quickly your organization responds to a crisis determines if you are perceived as competent, truthful and transparent, or closed and hiding. Therefore, you need to get out in front of the story, respond quickly and define the crisis – instead of letting the media and others define it for you.
How We Can Help – We provide a comprehensive range of crisis management services: from planning and preparation, to stakeholder analysis, to crisis plans and drills, to crisis communications training, to response teams and more. During a crisis you can retain us for a limited part of your response, or for major aspects of your response. We will help you assess the magnitude of the crisis and map out an effective response strategy with the media and key stakeholders. Our crisis analysis tools allow us to quickly identify stakeholder concerns, so your spokespersons can accurately and compassionately address those concerns. In addition, we will prepare your spokespersons, help manage news events, write news releases, analyze media and social media coverage, coach your frontline employees on how to support your goals, advise and support you on stakeholder outreach and more. Clients have benefited from Benchmark’s crisis management strategies for years and we can provide the support you need when you need it.
The Right Experience – For more than 25 years, clients have called on Benchmark Communications to address a wide range of issues -- environmental disasters, mass killings, class action lawsuits, E. coli outbreaks, industrial accidents, food contamination, activist protests, oil spills, chemical releases – and much more. Our crisis management consultants are Certified Master Practitioners in Neuro Linguistic Programming (NLP), the study of behavior and language patterns – and our team has also successfully completed certified FEMA training for Public Information Officers. We can give you the edge you need to succeed during a crisis.

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About every eight years, C-SPAN asks 90-plus presidential historians to rate US presidents for their overall leadership effectiveness. It is not surprising that communication and crisis skills are at the heart of these rankings: Public persuasion, crisis leadership, vision / agenda setting and...

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