Crisis

READY. CREDIBLE. LEADING.

Effective reputation management strategies must be in place to weather bad news. The right crisis management programs, stakeholder engagement and media crisis training can make the difference. Benchmark delivers first-rate crisis communication training, consulting and coaching programs to help you succeed.

Our crisis communication experts are also Certified Master Practitioners in Neuro Linguistic Programming (NLP), the study of human behavior and effective language strategies.

Community Responder Crisis Communications

Avoid miscues between your organization and local emergency responders during a crisis – and ensure everyone has the skills and knowledge to work together seamlessly.
How You Succeed – Community responders often play a crucial role in your organization’s crisis response success, and it is paramount that you are on the same page. Otherwise, the media and public may perceive your response as a failure. We developed this training program after seeing communication miscues between companies and first responders turn into major headlines – making the original crisis pale by comparison. You can expect much more media coverage and public outrage if responders criticize your response or say things that contradict your spokesperson. We will deliver training to your local responders to ensure they have the media knowledge and crisis communication strategies to successfully work in harmony with your team.
How We Can Help – Most community responders simply lack access to quality crisis communications and crisis leadership training. Therefore, when you provide them with this training, you will build goodwill and increase trust with these important response groups. They will learn a wide range of crisis management skills to benefit everyone: Systemic crisis response goals, crisis leadership best practices, jurisdiction considerations, media skills, skills to avoid reporter traps, crisis communication boundaries, stakeholder relations and much more. Benchmark has helped many organizations improve their local responder relationships and we can help you! Our team has successfully completed certified FEMA training for Public Information Officers and we are Certified Master Practitioners in Neuro Linguistic Programming (NLP), the study of behavior and language patterns. Clients have benefited from Benchmark’s crisis management and NLP strategies for more than 25 years. We can give you the edge you need to succeed with key community response groups.
Related Article: TOP 4 CRISIS CHARACTER ROLES: Lessons from Hurricane Harvey

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