Effective crisis management is about leading! It requires solid crisis response strategies and know-how to lead and favorably influence stakeholder and media perceptions. Benchmark delivers crisis consulting, coaching and training programs to help you succeed.

Our crisis response and communication experts are also Certified Master Practitioners in Neuro Linguistic Programming (NLP), the study of human behavior and language.

Community Responder Crisis Communications

Avoid miscues between your organization and local emergency responders during a crisis – and ensure everyone has the skills and knowledge to work together seamlessly.
How You Succeed – Community responders often play a crucial role in your organization’s crisis response success, and it is paramount that you are on the same page. Otherwise, the media and public may perceive your response as a failure. We developed this training program after seeing communication miscues between companies and first responders turn into major headlines – making the original crisis pale by comparison. You can expect much more media coverage and public outrage if responders criticize your response or say things that contradict your spokesperson. We will deliver training to your local responders to ensure they have the media knowledge and crisis communication strategies to successfully work in harmony with your team.
How We Can Help – Most community responders simply lack access to quality crisis communications and crisis leadership training. Therefore, when you provide them with this training, you will build goodwill and increase trust with these important response groups. They will learn a wide range of crisis management skills to benefit everyone: Systemic crisis response goals, crisis leadership best practices, jurisdiction considerations, media skills, skills to avoid reporter traps, crisis communication boundaries, stakeholder relations and much more. Benchmark has helped many organizations improve their local responder relationships and we can help you! Our team has successfully completed certified FEMA training for Public Information Officers and we are Certified Master Practitioners in Neuro Linguistic Programming (NLP), the study of behavior and language patterns. Clients have benefited from Benchmark’s crisis management and NLP strategies for more than 25 years. We can give you the edge you need to succeed with key community response groups.


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Crisis Leadership: When All Hell Breaks Loose

About every eight years, C-SPAN asks 90-plus presidential historians to rate US presidents for their overall leadership effectiveness. It is not surprising that communication and crisis skills are at the heart of these rankings: Public persuasion, crisis leadership, vision / agenda setting and...

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