The Situation: An organization asked Benchmark to help them improve relationships and communications with key stakeholders crucial to their financial success. The stakeholders have special needs that require the assistance of employees from many departments across the organization. The level of frustration was increasing for the stakeholders and the employees assigned to work with them. Their relationships were suffering, employee stress levels were high and morale was sinking. In short, they knew they were failing in how they were connecting with the very stakeholders that drive their financial success! The company asked us to help them identify and implement stakeholder strategies that would result in clearer communications, stronger stakeholder trust, solid long-term relationships – and lower employee stress levels.
The Results: Benchmark interviewed key people in various departments to clearly understand the issues they faced and to identify the solutions needed to turn things around. We worked with content experts in many departments and created a custom game plan and training curriculum to solve the issues. We also developed custom booklets for each department to help associates improve their communications approach and accuracy in dealing with stakeholder issues. The training was well received and within a short time we began to receive news of stakeholder success stories. Their stakeholders immediately noticed a difference and complimented employees for helping them understand difficult issues. Employee morale started to rise and the stakeholder experience greatly improved!