CREDIBLE. LIKABLE. LEADING.
Today's leaders are expected to have top media skills - and effective media strategies are "gold" because you can connect people to your brand in a way that is not possible through traditional marketing and advertising campaigns. Benchmark delivers quality media training, consulting and coaching programs to help you tell your story to the media and influence key stakeholders!
Our media experts are also masters in Neuro Linguistic Programming (NLP). NLP is the study of effective language and human behavior patterns.
Benchmark’s team is made up of great people and their knowledge made a big difference for my team at Shell Oil. They helped us with media training, stakeholder engagement and crisis communications, and I believe no other group could have matched what they delivered. They offer a broad range of value and expertise with their backgrounds in media, business strategy, law and Neuro Linguistics!
California MLS Listings, Inc.
Smart communicators know that they must be willing to learn new techniques to help them succeed. Benchmark Communications’ intensive media training gives you the right tools to use at the right time to deliver the right message for any situation! Their team has customized training events for our organization, helping us to become much more effective in how we communicate with the news media and public.
North Western Energy
I’ve been through media training before, but Benchmark’s is much more impactful. The Benchmark team will show you how to go beyond the “what” and help you really understand the ’why’. I learned techniques that have incredible value not just in media situations – but everyday communications!
Certified Angus Beef
Benchmark provides a wealth of expertise that gives you the tools required to create, maintain and enhance your image and reputation. They have provided training at Fortune 500 companies where I have led the communications efforts and their team provides excellent value, first-rate results and enduring counsel and support.
Rochester, New York
Benchmark is an invaluable partner. They know our industry well and are trusted advisors. They consistently deliver cutting edge strategies and counsel to help us build trust and stronger relationships across the board with the media and key stakeholders.
Benchmark will show you how to connect at an emotional level to establish trust and credibility with stakeholders and the news media. Their Neuro Linguistic Programming (NLP) strategies completely changed the way we deliver our messages! Benchmark’s team showed us how to turn even our harshest critics into listeners. I just wish I had known about their strategies years ago when I debated Green Peace and testified before the Senate.
HS&E Compliance Resources
We immediately called Benchmark Communications when a famous network news investigative group called! We knew Benchmark’s reputation and knew they had the right experience, strategies and insights to help us prepare!
I highly recommend this training to other leaders who speak to employees, customers, community groups and the media. Benchmark will help you think differently about your audience, message and delivery. Their strategies work!
I was invited by an industry group to attend Benchmark’s media training and half-way dreaded it – thinking it was going to be just “another” media training. I was wrong! Within minutes, I knew they had some powerful and unique media and stakeholder strategies!
Delaware City Refining
Benchmark’s coaches are engaging, fun, passionate, knowledgeable, and creative. Their media training may be the most beneficial training in my 35-year career in the chemical industry. The results have been remarkable!
The HallStar Company
Proof Why Leaders Need Ongoing Media Coaching: Ken Starr’s Train Wreck of a Media Interview
No one would purposely drop their CEO or other top leader in the middle of the ocean without a life jacket. Right? Yet, you continually see unprepared leaders go on camera for important news media interviews. This just happened to former Baylor University Chancellor, Ken Starr, during an interview...