Media

CREDIBLE. LIKABLE. LEADING.

Telling your story to the news media is about leading! With the right strategies, you can lead the media and stakeholders to connect with your brand in a way that is not possible through marketing and advertising campaigns. Benchmark delivers quality media consulting, coaching and training programs to help you succeed!

Our media and communication experts are also Certified Master Practitioners in Neuro Linguistic Programming (NLP). NLP is the study of effective language and behavior patterns.

Media Consulting

Tap the knowledge of professional media consultants to decipher how and when to seek media coverage – and when to avoid media coverage to achieve your organization’s goals.
How You Succeed – The news media are constantly seeking newsworthy information for their audiences, and this translates into opportunities and challenges for your organization. On one hand, media organizations provide you with an opportunity to reach key stakeholders and influence how they think about your brand. On the other hand, you must be fully prepared and discern the motives of the news media, so you are not caught off guard. Our media consultants have a successful track record helping organizations work with the news media – local news outlets, CNBC, 60 Minutes, the New York Times, The Globe and Mail, Fox News, CNN, ABC, CBS, Reuters, Bloomberg News and others like The Dr. Phil Show. Our leaders are also Certified Master Practitioners in Neuro Linguistic Programming (NLP), the study of behavior and language patterns, and our media and storytelling strategies will give you the edge you need to succeed.
How We Can Help – How you frame messages greatly influences if news producers and reporters welcome you as a news source or avoid you. Journalists naturally resist information that is too self-serving and our team will show you how to use perspectives to make sure your stories newsworthy with the right media appeal. Our team will also help you with the following: analyze news media requests to weigh the benefits of participating in interviews, identify newsworthy stories to promote to the media, advise you how to negotiate the terms of the interview, prepare your best spokespersons, create media-friendly messages, identify possible questions and identify media outlets you should target to tell your story. We can help you make the most of media exposure and opportunities!

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Proof Why Leaders Need Ongoing Media Coaching: Ken Starr’s Train Wreck of a Media Interview

No one would purposely drop their CEO or other top leader in the middle of the ocean without a life jacket. Right? Yet, you continually see unprepared leaders go on camera for important news media interviews. This just happened to former Baylor University Chancellor, Ken Starr, during an interview...

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