The Art of Storytelling
Motivate others toward your ideas and brand by becoming a masterful storyteller – increase your influence and learn the skills required to shift audience beliefs and behaviors about you and your topic.
Story Stickiness –
Content experts say storytelling is the most important business skill today. It is not for everyone – it is only for those who want to be more influential! Stories have more stickiness and higher engagement than any other communications tool, and our team has always been passionate about the power of stories. We have worked in professions that require strong storytelling skills – broadcast journalism, public relations, law, marketing, advertising and more. More than 25 years ago our leaders sat out on a journey to up our game as master storytellers. We enrolled in acting lessons with a reputable actor, dissected movies to learn Hollywood’s storytelling secrets, started collecting inspiring stories, hired a talented actress to join the Benchmark team, attended a memorable week long professional storytelling camp and more. For years, we have collected invaluable storytelling strategies and now get to share them with you!
What You Will Learn –
A well-told story allows you to engage people at an emotional level, and studies show that emotions influence people more than data. Long after an audience forgets many of the facts you present, they will remember a good story that supports your facts! Benchmark’s training will help you discover your inner storyteller, and you will uncover the secrets that great actors and orators have used for years to thrill and engage audiences. You will learn how to choose the right story and effectively tie it into your key points for maximum impact. Delivery skills are also a big part of successful storytelling and you will learn how to make the most of your verbal and non-verbal cues to engage your audience and make your story stick. A UCLA study reveals that nonverbal communication accounts for a majority of how people respond to you, so these skills are crucial!
Extras – Our presentation experts are also Certified Master Practitioners in Neuro Linguistic Programming (NLP), the study of behavior and language patterns. We are passionate about helping people become powerful storytellers! Once you start using our techniques, your audience will be talking about your presentation or speech – long after you leave the room! Storytelling allows you to get refreshing results during presentations, key meetings or speeches. Our goal is to give you the edge you need to be your very best!