Stakeholder Media Skills –
Strong stakeholder relations are key to opening more doors of opportunity for your brand, and your stakeholders are greatly influenced by the news media coverage and social media. Ensure you and your leaders have the right media skills and spokesperson training to favorably shape stakeholder perceptions and improve stakeholder relations
Stakeholder Outreach –
Tradition media and social media channels are providing more and more ways for your stakeholders to learn about your brand and brand issues that are important to them. Stakeholders also use these media sources to vent their anger or positions about your brand. This is why your organization should proactively use the traditional media and social media to understand your stakeholders' concerns and connect with them. Studies show most people still primarily receive their news on key issues or events from traditional media. Therefore, it is imperative that you use both media resources to influence stakeholder perceptions.
Stakeholder Consultants –
Our stakeholder consultants will help you create more targeted media messages and communication tools to improve your stakeholder outreach initiatives. For traditional media, we will ensure your spokespersons can credibly and comfortably tell your story. Our media consultants have prepared people
for a wide range of media opportunities – including local news outlets, CNN, 60 Minutes
, the New York Times, The Globe and Mail
, Fox News, ABC, CBS, CNBC, Bloomberg News and many others.
Media Credibility & Likability – Our media and stakeholder experts will help your spokespersons improve their Credibility and Likability Factors – two elements critical to winning over your stakeholders. The Credibility Factor has to do with presenting clear and compelling information. The Likability Factor has to do with how you connect and relate to people. You will also learn to be quicker on your feet, so you can comfortably handle a wide array of challenging media questions, while staying on message to achieve your stakeholder goals.
Stakeholder Analysis – Our stakeholder consultants are also Certified Master Practitioners in Neuro Linguistic Programming (NLP). NLP is the study of behavior and language patterns, and this expertise allows us to uncover the emotions, criteria, beliefs, values and perspectives most important to your stakeholders. We can help you build stronger stakeholder relations and use the news media to influence stakeholder perceptions.