Media

CREDIBLE. LIKABLE. LEADING.

Today's leaders are expected to have top media skills - and effective media strategies are "gold" because you can connect people to your brand in a way that is not possible through traditional marketing and advertising campaigns. Benchmark delivers quality media training, consulting and coaching programs to help you tell your story to the media and influence key stakeholders!

Our media experts are also masters in Neuro Linguistic Programming (NLP). NLP is the study of effective language and human behavior patterns.

Social Media Strategies

Develop a social media game plan to effectively communicate with key stakeholders and influence public perceptions about your brand during a crisis.
How You Succeed – It is no longer a matter of “if” you will use social media to meet your organizational goals during a crisis – it is a matter of how well you will use it. Transparency and high stakeholder expectations reign supreme in the digital world, and organizations must have the right social media strategies and plans in place to effectively communicate with the media, customers and other key stakeholders.
How We Can Help – Our consultants will help you assess which social media channels your stakeholders use to seek information about your organization during a crisis and provide guidelines on the type of information you should share to maximize your results. We will also show you how other organizations have successfully used social media to improve relationships during a crisis and increase brand loyalty.
We will ensure your executives have the skills they need to be effective and comfortable delivering messages via YouTube, Skype, websites and other social media venues. We will provide message development strategies for blogs and other social media as part of your crisis response. Our team will also help you pre-identify social media crisis response strategies, so you have templates and plans in place in the face of breaking news.

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Proof Why Leaders Need Ongoing Media Coaching: Ken Starr’s Train Wreck of a Media Interview

No one would purposely drop their CEO or other top leader in the middle of the ocean without a life jacket. Right? Yet, you continually see unprepared leaders go on camera for important news media interviews. This just happened to former Baylor University Chancellor, Ken Starr, during an interview...

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