Today's leaders are expected to have top media skills - and effective media strategies are "gold" because you can connect people to your brand in a way that is not possible through traditional marketing and advertising campaigns. Benchmark delivers quality media training, consulting and coaching programs to help you tell your story to the media and influence key stakeholders!

Our media experts are also masters in Neuro Linguistic Programming (NLP). NLP is the study of effective language and human behavior patterns.

Proactive Media Training

Reap the benefits of positive news coverage by planning and delivering interviews that meet the media’s criteria, while also serving your organization’s goals.
How You Succeed – Studies show that people find positive media coverage about your organization to be more believable than paid information planted in advertising campaigns, making media training a worthy investment. With 24/7 news cycles, the media are constantly seeking information and sources for their stories, and our consultants will show you how to refine your stories for maximum media appeal. This program will prepare you to succeed with general reporters, bloggers and the trade press. How you frame messages greatly determines if news producers and reporters avoid you – or value you as are liable news source. Journalists resist information appears too self-serving, and we will show you how to use perspectives to make sure your stories have the right media and public appeal.
What You Will Learn – Our media consultants are Certified Master Practitioners in Neuro Linguistic Programming (NLP), the study of behavior and language patterns, and we will show you how to cater to media and public expectations. Research reveals that emotions are more important than data when people make decisions, and reporters focus on emotions – even in business news. You will discover how to avoid data dumps and use emotions to humanize your organization. You will also discover how to increase your Credibility and Likeability Factors, so you present clear and compelling information in a relatable manner.
Extras – You will learn many other key media strategies, so you can do the following: “speak media” so you are more newsworthy, manage the interview, stay on message, dress up your interview with compelling “accessories”, avoid typical reporter traps, increase your comfort level, better organize your messages, not look over-coached, handle the most challenging questions and more. Our goal is to give you the edge you need to succeed with the media and your audience!


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Proof Why Leaders Need Ongoing Media Coaching: Ken Starr’s Train Wreck of a Media Interview

No one would purposely drop their CEO or other top leader in the middle of the ocean without a life jacket. Right? Yet, you continually see unprepared leaders go on camera for important news media interviews. This just happened to former Baylor University Chancellor, Ken Starr, during an interview...

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