NGO Communication Strategies
Gain stronger insight and use better strategies to influence stakeholder perceptions about NGO positions that impact your organization.
How You Succeed –
Non-governmental organizations (NGOs) play an important and visible role promoting the interests of themselves, their members and / or their clients. They exist to promote their policies and influence laws, and their influence is growing as they use the news media and social media to influence stakeholder perceptions. Some organizations enjoy amiable NGO relationships, while others struggle. Trust is the key to influencing public opinion and many organizations spend a great deal of time on data to influence thinking around important NGO issues and positions. Yet, studies show emotions trump data when people make decisions.
How We Can Help –
– Our consultants will ensure your voice is heard by helping you identify the emotions that drive public perceptions around NGO positions. We will also analyze the strengths and weaknesses of NGO positions, and assist in developing effective messaging and strategies to work with them. Our consultants are Certified Master Practitioners in Neuro Linguistic Programming (NLP), the study of behavior and language patterns. People naturally resist messages that confront their core filters –culture, identity, beliefs, emotions and perspectives. This is why many organizations fail to effectively earn trust and influence stakeholders. We will help you identify the core filters that impact NGO and public perceptions, so you can be more effective. We can help you open more doors of opportunity for your organization.