Telling your story to the news media is about leading! With the right strategies, you can lead the media and stakeholders to connect with your brand in a way that is not possible through marketing and advertising campaigns. Benchmark delivers quality media consulting, coaching and training programs to help you succeed!

Our media and communication experts are also Certified Master Practitioners in Neuro Linguistic Programming (NLP). NLP is the study of effective language and behavior patterns.

Media Training for Lawyers

Gain the skills you need to effectively shape media and public perceptions during high profile litigation – or to build your brand.
How You Succeed – As a lawyer you must understand the expectations of 24/7 news media outlets and have the right skills to influence news reporters and their audiences. Our media trainers are Certified Master Practitioners in Neuro Linguistic Programming (NLP), the study of behavior and language patterns, and have successfully transformed the media skills of Fortune 500 spokespersons, leaders and lawyers. A Master NLP media expert and attorney involved in countless legal proceedings and trials developed this cutting-edge training program to help lawyers master media interviews. Our team has a successful track record of preparing organizations for media interviews – including local news outlets, CNN, ABC, NBC, Reuters, the New York Times, The Globe and Mail, Fox News, 60 Minutes, CBS, CNBC, Bloomberg News and various others.
What You Will Learn – We will start by assessing your media strengths and weaknesses, and then develop a game plan to help you greatly increase your readiness, comfort and confidence. During this training (or coaching), you will increase your Credibility and Likability Factors – two elements critical to your success. The Credibility Factor refers to how well you deliver facts – while the Likability Factor refers to your ability to be relatable and human. In addition, you will also learn the following: how to “speak media” so you can influence perceptions, how to better organize your messages, strategies to manage the interview and stay on message, how to avoid typical reporter traps, how to increase your comfort level, how to not appear over-coached, how to handle the most challenging questions – and more! Our goal is to give you the edge you need to succeed with the news media and support your goals.


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Proof Why Leaders Need Ongoing Media Coaching: Ken Starr’s Train Wreck of a Media Interview

No one would purposely drop their CEO or other top leader in the middle of the ocean without a life jacket. Right? Yet, you continually see unprepared leaders go on camera for important news media interviews. This just happened to former Baylor University Chancellor, Ken Starr, during an interview...

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