Media

CREDIBLE. LIKABLE. LEADING.

Today's leaders are expected to have top media skills - and effective media strategies are "gold" because you can connect people to your brand in a way that is not possible through traditional marketing and advertising campaigns. Benchmark delivers quality media training, consulting and coaching programs to help you tell your story to the media and influence key stakeholders!

Our media experts are also masters in Neuro Linguistic Programming (NLP). NLP is the study of effective language and human behavior patterns.

Media Messaging

Win the “gold” of coveted media coverage with compelling messages that meet the media’s criteria and achieves your organization’s goals.
How You Succeed – The media constantly seek newsworthy information, but you must know how to meet their criteria if you want win the “gold” of coveted media coverage. Creating compelling messages is well worth your time and investment, because research shows the public finds news coverage about your organization to be more credible than information presented in marketing and advertising campaigns. How you frame messages greatly determines if you are avoided by news producers and reporters – or become a valued news source. Journalists naturally resist organizations that come across as too self-serving, and our team of writers and media professionals will show you how to use perspectives, emotions and other elements to make sure your stories are truly newsworthy.
How We Can Help – Studies show that people value emotions over data when they make decisions. This is why it is imperative that you avoid data dumps when you speak with reporters. You must use a variety of storytelling elements to broaden the appeal of your media messages. Our media consultants are also Certified Master Practitioners in Neuro Linguistic Programming (NLP), the study of behavior and language patterns. We have studied perspectives, emotions and storytelling for years and we will show you how to use the right messaging strategies to meet the media’s criteria and succeed.
The Experience – Benchmark has helped many organizations take advantage of media opportunities – local news outlets, ABC, CBS, Reuters, 60 Minutes, the New York Times, The Globe and Mail, Fox News, CNN, CNBC and Bloomberg News, along with entertainment shows such as The Dr. Phil Show. We will give you the edge you need to succeed, so you can achieve your media and stakeholder goals.

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Proof Why Leaders Need Ongoing Media Coaching: Ken Starr’s Train Wreck of a Media Interview

No one would purposely drop their CEO or other top leader in the middle of the ocean without a life jacket. Right? Yet, you continually see unprepared leaders go on camera for important news media interviews. This just happened to former Baylor University Chancellor, Ken Starr, during an interview...

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