Today's leaders are expected to have top media skills - and effective media strategies are "gold" because you can connect people to your brand in a way that is not possible through traditional marketing and advertising campaigns. Benchmark delivers quality media training, consulting and coaching programs to help you tell your story to the media and influence key stakeholders!

Our media experts are also masters in Neuro Linguistic Programming (NLP). NLP is the study of effective language and human behavior patterns.

Media Masters Training™

Master the strategies for conducting three of the most important types of media interviews – and gain the edge you need to succeed with reporters and the public.
How You Succeed – This comprehensive program prepares you to be well versed on a wide range of media and crisis skills. Today’s media are pervasive and the demand for “news” is growing, Organizations that can be ready at a moment’s notice to respond to inquiries stand to reap the benefits. With the right strategies, you can positively shape perceptions of your brand from Main Street to Wall Street. During this highly interactive training, your team will learn strategies for several types of media interviews: business interviews, crisis interviews and town hall / public meetings. You will walk away will skills to be “media ready” without looking over-coached. We have a successful track record of preparing spokespersons for a wide range of media encounters – including local news outlets, ABC, the New York Times, 60 Minutes, The Globe and Mail, Fox News, Reuters, CNN, CBS, CNBC, Bloomberg News and others.
What You Will Learn – You will learn a range of important media skills: the appropriate tone and messaging for crisis interviews, fresh insights on how to stand out during business news interviews, keys to influencing the media during public venues, how to “speak media” so you are more quotable and newsworthy, how to manage the interview and stay on message, etc. You will also discover how to do the following: avoid typical reporter traps, increase your comfort, frame your messages for maximum impact, handle a range of questions, emotionally align with other perspectives, engage audience memory, be more credible and likable, use impactful storytelling elements, appeal to larger audiences and much more. Our media coaches are Certified Master Practitioners in Neuro Linguistic Programming (NLP), the study of behavior and language patterns. You will find that our approach will greatly improve your comfort, confidence and media capabilities.


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Proof Why Leaders Need Ongoing Media Coaching: Ken Starr’s Train Wreck of a Media Interview

No one would purposely drop their CEO or other top leader in the middle of the ocean without a life jacket. Right? Yet, you continually see unprepared leaders go on camera for important news media interviews. This just happened to former Baylor University Chancellor, Ken Starr, during an interview...

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