Media

CREDIBLE. LIKABLE. LEADING.

Today's leaders are expected to have top media skills - and effective media strategies are "gold" because you can connect people to your brand in a way that is not possible through traditional marketing and advertising campaigns. Benchmark delivers quality media training, consulting and coaching programs to help you tell your story to the media and influence key stakeholders!

Our media experts are also masters in Neuro Linguistic Programming (NLP). NLP is the study of effective language and human behavior patterns.

Media Interview Coaching

Interview Coaching & Prep – You need the best media interview coaching and preparation when you are asked to participate in media interviews. Our award-winning journalists and media coaches will ensure you are fully prepared for the predictable and surprises! Our media trainers have helped leaders and organizations from all 50 USA states and more than 25 countries strengthen their media and communication strategies. We offer a range of media interview coaching services: media interview negotiations, issue research, media messaging, media coaching and more.
Media Interviews – News media outlets have an endless appetite for newsworthy information to feed their audiences, and this translates into opportunities and challenges for your organization. The opportunity is you get to reach key stakeholders and influence how they think about your brand. The challenge is you must be fully prepared for a number of scenarios, so you can achieve a desirable outcome. To be influential your spokesperson must approachable as well as credible, and we can help! (There are many credible spokespersons, but fewer are both credible AND approachable.) Our team has prepared many organizations for a wide range of media opportunities – local news outlets, CNN, ABC, CBS, CNBC, 60 Minutes, the New York Times, The Globe and Mail, PBS, Fox News, Reuters, Bloomberg News, Dr. Phil and many others.
Interview Planning – Our media coaches and consultants provide a range of services to help you prepare for news media interviews: we will assess the pros and cons of media participation, advise you how to negotiate the terms of the interview, help you choose and prepare your best spokesperson, identify possible questions and create targeted messages to tell your story, ensure your spokesperson connects at an emotional level with the audience and much more. The Role of Emotions – Studies show emotions override data when people make decisions, and reporters focus on emotions – even in business news. Therefore, you should avoid data dumps and align with the emotions behind your topic. Our media consultants are also experts in Neuro Linguistic Programming (NLP) and we have studied emotions, storytelling and the media for more than 25 years.
Spokesperson Skills – We will ensure your spokesperson is fully prepared, comfortable, confident for a variety of interview scenarios and questions. Our goal is to give you the winning edge with the news media!
Related Article: Emotions & Crisis Response: How Emotions Can Sink Brands

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Proof Why Leaders Need Ongoing Media Coaching: Ken Starr’s Train Wreck of a Media Interview

No one would purposely drop their CEO or other top leader in the middle of the ocean without a life jacket. Right? Yet, you continually see unprepared leaders go on camera for important news media interviews. This just happened to former Baylor University Chancellor, Ken Starr, during an interview...

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