Today's leaders are expected to have top media skills - and effective media strategies are "gold" because you can connect people to your brand in a way that is not possible through traditional marketing and advertising campaigns. Benchmark delivers quality media training, consulting and coaching programs to help you tell your story to the media and influence key stakeholders!

Our media experts are also masters in Neuro Linguistic Programming (NLP). NLP is the study of effective language and human behavior patterns.

Media Crisis Training

Benchmark Communications' Media Crisis Training will equip you with the best media spokesperson skills and the latest crisis management strategies you need to succeed during a crisis.
How You Succeed – Having the right media spokesperson in place can mean the difference between recovering from a crisis and making things worse. Effective media crisis spokespersons know how to connect with people and humanize their organizations. During a crisis, reporters do not cover just the facts of a story – they cover the emotions! Therefore, to be a successful media spokesperson, you must know how to align with emotions and humanize your organization while delivering credible facts. During this media crisis training, you will learn a wide range of crisis spokesperson strategies, along with the latest reputation management trends and crisis leadership principles.
Credibility & Likability – The right media crisis training will help you increase your Credibility and Likability Factors, which makes for a winning combination. The Credibility Factor has to do with presenting clear information that is credible; the Likability Factor has to do with how you deliver that information to truly connect with people. Clients have benefited from Benchmark’s media crisis training and stakeholder engagement strategies more than 25 years – from environmental crises, to mass killings, to industrial explosions, to class action lawsuits, to E. coli issues, to industrial accidents, to activist protests, to oil spills, to food contamination, to chemical releases. Your people will walk away with media crisis skills, stakeholder engagement ideas and crisis response strategies that will help your organization positively influence media and public perceptions.


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Proof Why Leaders Need Ongoing Media Coaching: Ken Starr’s Train Wreck of a Media Interview

No one would purposely drop their CEO or other top leader in the middle of the ocean without a life jacket. Right? Yet, you continually see unprepared leaders go on camera for important news media interviews. This just happened to former Baylor University Chancellor, Ken Starr, during an interview...

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