Media Crisis Training
Benchmark Communications' Media Crisis Training will equip you with the best media spokesperson skills and the latest crisis management strategies you need to succeed during a crisis.
How You Succeed –
Having the right media spokesperson in place can mean the difference between recovering from a crisis and making things worse. Effective media crisis spokespersons know how to connect with people and humanize their organizations. During a crisis, reporters do not cover just the facts of a story – they cover the emotions! Therefore, to be a successful media spokesperson, you must know how to align with emotions and humanize your organization while delivering credible facts. During this media crisis training, you will learn a wide range of crisis spokesperson strategies, along with the latest reputation management trends and crisis leadership principles.
Credibility & Likability –
The right media crisis training will help you increase your Credibility and Likability Factors, which makes for a winning combination. The Credibility Factor has to do with presenting clear information that is credible; the Likability Factor has to do with how
you deliver that information to truly connect with people. Clients have benefited from Benchmark’s media crisis training and stakeholder engagement strategies more than 25 years – from environmental crises, to mass killings, to industrial explosions, to class action lawsuits, to E. coli issues, to industrial accidents, to activist protests, to oil spills, to food contamination, to chemical releases. Your people will walk away with media crisis skills, stakeholder engagement ideas and crisis response strategies that will help your organization positively influence media and public perceptions.