Media Crisis Training
You should be fully prepared to succeed when your organization’s reputation and future are on the line.
How You Succeed –
Having the right spokesperson in place can mean the difference between recovering from a crisis and making things worse. Effective spokespersons know how to connect with people and humanize their organizations. During a crisis, reporters do not cover just the facts of a story – they cover the emotions! There is a very good reason for this strategy, because studies show people are more influenced by emotions than data. Therefore, to be a successful spokesperson, you must know how to align with emotions and humanize your organization while delivering credible facts. During this training, you will learn a wide range of crisis spokesperson strategies, along with the latest crisis trends and crisis leadership principles.
Credibility & Likability –
The right media training / coaching will help you increase your Credibility and Likability Factors, which makes for a winning media combination. The Credibility Factor has to do with presenting clear information that is credible; the Likability Factor has to do with how
you deliver that information to truly connect with people. Clients have benefited from Benchmark’s crisis and NLP strategies more than 25 years – from environmental mishaps, to mass killings, to explosions, to class action lawsuits, to E. coli issues, to industrial accidents, to activist protests, to oil spills, to food contamination, to chemical releases. You will walk away with the edge you need to succeed with the media and others during a crisis.