Today's leaders are expected to have top media skills - and effective media strategies are "gold" because you can connect people to your brand in a way that is not possible through traditional marketing and advertising campaigns. Benchmark delivers quality media training, consulting and coaching programs to help you tell your story to the media and influence key stakeholders!

Our media experts are also masters in Neuro Linguistic Programming (NLP). NLP is the study of effective language and human behavior patterns.

High Profile Interviews

Give your organization the winning edge when you have the opportunity or need to participate in a high profile media interview – with solid analysis tools, messaging and media coaching to ensure you are fully prepared.
How You Succeed – News media outlets have an endless appetite for newsworthy information to feed their audiences, and this translates into opportunities and challenges. The opportunity is you get to reach key stakeholders and influence how they think about your brand. The challenge is you must be fully prepared for a number of scenarios, so you can achieve a solid outcome. Our team has prepared many organizations for a wide range of media opportunities – local news outlets, CNN, ABC, CBS, CNBC, 60 Minutes, the New York Times, The Globe and Mail, Fox News, Reuters, Bloomberg News, Dr. Phil and others.
How We Can Help – We will help you assess the pros and cons of media participation, advise you how to negotiate the terms of the interview, help you choose and prepare your best spokesperson, identify possible questions and create targeted messages to tell your story. Studies show emotions override data when people make decisions, and reporters focus on emotions – even in business news. Therefore, you should avoid data dumps and align with the emotions behind your topic. We will ensure you are comfortable, confident and ready for a variety of interview scenarios. In addition, you will gain new Q&A strategies to be quicker on your feet, so you can stay on message and comfortably handle a wide array of challenging questions. Our goal is to give you the winning edge with the news media!
Experience That Counts – Our media consultants are also experts in Neuro Linguistic Programming (NLP). We have studied behavior, language, emotions, storytelling and the media for more than 25 years.


our blog


Proof Why Leaders Need Ongoing Media Coaching: Ken Starr’s Train Wreck of a Media Interview

No one would purposely drop their CEO or other top leader in the middle of the ocean without a life jacket. Right? Yet, you continually see unprepared leaders go on camera for important news media interviews. This just happened to former Baylor University Chancellor, Ken Starr, during an interview...

Continue reading