Effective crisis management is about leading! It requires solid crisis response strategies and know-how to lead and favorably influence stakeholder and media perceptions. Benchmark delivers crisis consulting, coaching and training programs to help you succeed.

Our crisis response and communication experts are also Certified Master Practitioners in Neuro Linguistic Programming (NLP), the study of human behavior and language.

High Profile Crisis Interviews

A strong majority of financial analysts say a corporate crisis has the greatest negative impact on an organization’s value, so it is crucial you are fully prepared when your organization is asked to participate in high profile crisis media interviews. Solid analysis tools targeted messaging and effective media coaching are paramount to your success.
How You Succeed – There are pros and cons to high profile media interviews in the immediate wake of a crisis, and our media and crisis experts can help you decide if it is in your best interest to participate or not. If a decision is made to participate, we can assist in negotiating the terms of the interview to guard against surprises. We will also use our communication analysis tools to help you think through all aspects of the subject matter and fully prepare your spokesperson. We have a long and successful track record preparing leaders for a wide range of media encounters – including local news outlets, 60 Minutes, the New York Times, The Globe and Mail, Fox News, CNN, ABC, CBS, CNBC, Bloomberg News and others.
How We Can Help – We will help your spokespersons increase their Credibility and Likeability Factors. The Credibility Factor has to do with presenting believable and compelling information; the Likability Factor has to do with your spokesperson’s ability to humanize your organization and connect at an emotional level. Our media consultants are Certified Master Practitioners in Neuro Linguistic Programming (NLP), the study of language and behavior patterns. We have studied emotions and the media for years, and can help your leaders be prepared and more comfortable for a range of scenarios. In addition, we can help them stay on messages and comfortably handle a wide array of challenging questions.
Experience That Counts – From activist protests, to environmental disasters, to mass killings, to class action lawsuits, to E. coli outbreaks, to industrial accidents, to food contamination, to oil spills, to chemical releases – clients have benefited from Benchmark’s media, crisis and NLP strategies for more than 25 years. We can give you the edge you need to succeed during high profile crisis interviews.


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Crisis Leadership: When All Hell Breaks Loose

About every eight years, C-SPAN asks 90-plus presidential historians to rate US presidents for their overall leadership effectiveness. It is not surprising that communication and crisis skills are at the heart of these rankings: Public persuasion, crisis leadership, vision / agenda setting and...

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