Media

CREDIBLE. LIKABLE. LEADING.

Today's leaders are expected to have top media skills - and effective media strategies are "gold" because you can connect people to your brand in a way that is not possible through traditional marketing and advertising campaigns. Benchmark delivers quality media training, consulting and coaching programs to help you tell your story to the media and influence key stakeholders!

Our media experts are also masters in Neuro Linguistic Programming (NLP). NLP is the study of effective language and human behavior patterns.

Executive Media Coaching

Transform your news media and on-camera skills, so you can be more influential and confident when you represent your organization.
How You Succeed – As a leader, you are the face of your organization and the best business schools now consider media skills to be one of the benchmarks by which today’s leaders are judged. Leaders who excel with the media and on camera can shape perceptions from Main Street to Wall Street. Our coaches have a solid track record preparing leaders to work with the news media – local news outlets, CBS, Reuters, 60 Minutes, the New York Times, The Globe and Mail, Fox News, CNN, ABC, CNBC, Bloomberg News and others. We will show you how to achieve your organization’s objectives, while also catering to the expectations of 24/7 news media outlets. We will start by assessing your media strengths and weaknesses, and then develop a game plan to help you greatly increase your readiness, comfort and confidence. During this coaching, you will learn to increase your Credibility and Likability Factors – two elements that drive your success. The Credibility Factor has to do with presenting credible and compelling information, while the Likability Factor has to do with how you deliver that information to connect at a human level.
The Power of Emotions & Extras – To be an effective spokesperson, you must understand that reporters focus on emotions – even in business news! Studies show that people are influenced more by emotions than by data, so you must avoid data dumps with reporters and their audiences. Our team will show you how to use emotions and other storytelling elements to maximize your media appeal and effectiveness. This is crucial, because reporters and their audiences know when you are delivering prepared talking points, versus when you are speaking with conviction and emotion. In addition, you will learn a host of other key media strategies: how to “speak media” so you are more quotable, how to manage the interview and stay on message, how to avoid typical media traps, how to be more comfortable, how to organize messages, how to not look over-coached, how to handle an array of questions – and much more. Our media leaders are also Certified Master Practitioners in Neuro Linguistic Programming (NLP), the study of effective behavior and language patterns, and we can give you the edge you need to be your very best!

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Proof Why Leaders Need Ongoing Media Coaching: Ken Starr’s Train Wreck of a Media Interview

No one would purposely drop their CEO or other top leader in the middle of the ocean without a life jacket. Right? Yet, you continually see unprepared leaders go on camera for important news media interviews. This just happened to former Baylor University Chancellor, Ken Starr, during an interview...

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