Executive Crisis Communications
Transform your leaders’ crisis leadership awareness and media skills, so they can confidently lead and successfully represent your organization when the stakes are high.
How You Succeed –
Eighty-five percent of financial analysts say a corporate crisis has the greatest negative impact on an organization’s value, so it is crucial that your leaders are prepared and understand the consequences of their words and the organization’s actions. Some leaders deliver eloquent speeches, but completely lose their composure or misspeak under the pressure of a crisis. Leaders have even been forced to step down when stakeholders perceive a company has failed in its crisis response, so there is much at stake. Emotions reign during a crisis, so it is imperative your leaders have the skills to connect with people as they tell your organization’s story.
Leadership & Media Skills –
Our team will share the latest crisis leadership strategies to help your leaders understand what must happen to succeed with the media and stakeholders. They will understand how to increase their Credibility and Likeability Factors. The Credibility Factor has to do with presenting clear and compelling information, while the Likability Factor has to do with how that information is delivered to connect at an emotional level. In addition, your leaders will learn a range of other important strategies: how to manage media interviews, how to stay on message, how to “align” with negative questions, how to avoid typical media traps, how to be more comfortable under pressure, how to avoid “boxing”, how to not look over-coached, how to handle challenging questions and more!
The Right Experience – Benchmark’s leaders are crisis and media experts, as well as Certified Master Practitioners in Neuro Linguistic Programming (NLP), the study of behavior and language patterns. Our firm has a long and successful track record preparing leaders for a range of media encounters – local news outlets, 60 Minutes, the New York Times, The Globe and Mail, Fox News, CNN, ABC, CBS, CNBC, Bloomberg News and others. From class action lawsuits, to mass killings, to environmental disasters, to E. coli outbreaks, to industrial accidents, to food contamination, to activist protests, to oil spills, to chemical incidents – clients have benefited from Benchmark’s NLP expertise, crisis management and media strategies for more than 25 years. We will give your leaders the edge you need to succeed during a crisis.