Employee Brand Ambassadors
Reap the benefits of giving your employees the tools and incentives they need to be effective brand ambassadors for your organization. Increase trust and improve your business relationships!
How You Succeed –
Employees are the face of your organization. Every day they connect and communicate with your customers and others; they create “experiences” that influence how key stakeholders perceive your organization. According to the Edelman Trust Barometer, employees rank higher in public trust than an organization’s CEO, Founder or PR department! In short, stakeholders view your employees as authentic and credible! This is why more organizations are tapping select employees to serve as ambassadors to build trust and strengthen business relationships. A successful Ambassador Program provides employees with the knowledge, training and resources to tell your story as they interact with stakeholders – during daily interactions, presentations, special meetings, social media and other venues. Creating such a program can lead to multiple benefits for your organization – from stronger employee morale and engagement, to stronger stakeholder relations and bottom line profits.
Building an Ambassador Program –
More than fifteen years ago Benchmark created its first Ambassador Program for a client with thousands of employees across eight states. The program was instrumental in creating a stronger and more customer-centric culture; the company reported it also resulted in a drop in stakeholder litigation. Benchmark’s team will help you plan and build a strong Ambassador Program to provide your employees with the knowledge and key tools they need to be successful. We will analyze your goals and review the resources you already have in place to support your Program. Then, we will assist you with everything from the design, to implementation and maintenance of your Program. We will help you establish the criteria for ambassador participation and define the potential participation levels for your people. A strong ambassador program will lead to a stronger future for your employees, stakeholders and organization!