Crisis

READY. CREDIBLE. LEADING.

Effective reputation management strategies must be in place to weather bad news. The right crisis management programs, stakeholder engagement and media crisis training can make the difference. Benchmark delivers first-rate crisis communication training, consulting and coaching programs to help you succeed.

Our crisis communication experts are also Certified Master Practitioners in Neuro Linguistic Programming (NLP), the study of human behavior and effective language strategies.

Crisis Planning & Preparation

More Corporate Crises – Crisis planning and preparation are essential in a business environment where more and more companies are facing negative news and issues! A McKinsey study reveals that between 2010 and 2017, news media headlines with the word "crisis" and the names of Forbes top 100 companies showed an 80% increase from the previous decade! Another recent poll shows that 48% of the professional communicators admit their organizations do not have sound and tested crisis communication game plans in place!
Media & Public Scrutiny – Inadequate or zero crisis planning is like choosing to forego a community fire department; once something is on fire you are in big trouble! The odds are that your organization will face a crisis at some point; it is just a question of how big and devastating your crisis will be. Perhaps you will be lucky and the media and public attention will be short in duration. But, media attention and public scrutiny are just the icing on a crisis cake; the body of the cake is made up of much more. Crisis Fallout –Other crisis issues will linger - some for months and some for years: lower employee morale, employee retention issues, talent recruitment issues, regulatory investigations, legal fees, reputation management campaigns, corporate investigations, internal audits, root cause analysis investigations, lost employee time, consulting fees and much more. A majority of financial analysts say a corporate crisis has the greatest negative impact on an organization’s value; thus, a timely and prepared response is paramount.
Crisis Consultants – Our experts have on average 25 years in crisis planning, crisis response, crisis communications, law, media and Environmental, Health and Safety (EHS) and more. We are also Certified Master Practitioners in Neuro Linguistic Programming (NLP), the study of human behavior and language; our NLP expertise means we have focused on the role of emotions in behavior. Understanding stakeholder emotions is essential to an effective crisis response and rebuilding stakeholder trust. Crisis Expertise – Our team has also successfully completed certified FEMA training for Public Information Officers and clients have benefited from Benchmark’s crisis management strategies for more than 25 years. We have assisted clients with a range of crises: activist protests, media investigations, competitor meddling, environmental disasters, mass murder, hurricanes, class action lawsuits, fraud, E. coli outbreaks, industrial accidents, food contamination and more.
Crisis Planning – We can help guide your crisis team with parts of your crisis planning initiatives, or we can offer you turnkey crisis preparation services. We can help you with a wide range of crisis planning initiatives: analyze your crisis plan and assess its effectiveness; if you have no crisis plan, we can conduct a vulnerability audit across your organization and help you create a custom crisis plan; identify high-risk scenarios that could impact your organization; help you form a professional crisis team; train your crisis team; develop crisis guidelines for your employees and contractors; provide crisis media training and help you identify your best media spokespersons; provide crisis media coaching for executives; train your frontline in crisis communication skills; help you identify key stakeholders; create a stakeholder crisis outreach program; test your response crisis capabilities with crisis drills and more. Related Articles: Emotions & Crisis Response: How Emotions Can Sink Brands
When All Hell Breaks Loose: Winning Crisis Leadership Strategies

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Crisis Leadership: When All Hell Breaks Loose

About every eight years, C-SPAN asks 90-plus presidential historians to rate US presidents for their overall leadership effectiveness. It is not surprising that communication and crisis skills are at the heart of these rankings: Public persuasion, crisis leadership, vision / agenda setting and...

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Crisis Leadership