Effective crisis management is about leading! It requires solid crisis response strategies and know-how to lead and favorably influence stakeholder and media perceptions. Benchmark delivers crisis consulting, coaching and training programs to help you succeed.

Our crisis response and communication experts are also Certified Master Practitioners in Neuro Linguistic Programming (NLP), the study of human behavior and language.

Crisis Messaging

Propel your organization toward a more successful crisis response with credible messages that will resonate with the news media – and match stakeholder needs and expectations.
How You Succeed – Studies show emotions trump data, so your crisis messages must resonate with the news media and your stakeholders at an emotional level. Many corporate crisis messages fail because people naturally resist messages that confront their identity, perspectives, beliefs and emotions. The key is to build messages that align with these differences at a level that is genuine and true. When you accurately match stakeholder needs and perceptions, you earn more balanced media coverage of your crisis issue or event.
How We Can Help – Our professional crisis consultants and writers will provide an accurate analysis of the emotions, beliefs and perspectives behind your stakeholders’ perceptions, so your messages are targeted and effective. We recommend developing foundational messages as part of your crisis communications planning and preparation efforts – before you experience an actual crisis! In addition, you can also call on us for messaging support during a crisis. Our crisis consultants and messaging experts are also Certified Master Practitioners in Neuro Linguistic Programming (NLP), the study of behavior and language patterns, and our strategies will greatly improve your crisis messaging. Our team has also successfully completed certified FEMA training for Public Information Officers, and clients have benefited from Benchmark’s crisis management crisis management and NLP strategies for more than 25 years. We can give you the edge you need to succeed with your messaging.


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Crisis Leadership: When All Hell Breaks Loose

About every eight years, C-SPAN asks 90-plus presidential historians to rate US presidents for their overall leadership effectiveness. It is not surprising that communication and crisis skills are at the heart of these rankings: Public persuasion, crisis leadership, vision / agenda setting and...

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