Crisis

READY. CREDIBLE. LEADING.

Effective reputation management strategies must be in place to weather bad news. The right crisis management programs, stakeholder engagement and media crisis training can make the difference. Benchmark delivers first-rate crisis communication training, consulting and coaching programs to help you succeed.

Our crisis communication experts are also Certified Master Practitioners in Neuro Linguistic Programming (NLP), the study of human behavior and effective language strategies.

Activist Crisis Strategies

Do not be caught off guard by activist groups that attach to your crisis – to promote their causes and criticize your organization.
The Challenge – Activists groups and Non-Governmental Organizations (NGOs) play an important and visible role promoting the interests of themselves, their members and their clients. They exist to promote their policies and influence laws – and in today’s digital world, their influence is real and growing. When you have a crisis, these groups often “attach” to your crisis to attract public attention and raise money by targeting your organization through the news media and social media campaigns. As part of your crisis preparedness efforts, you should develop plans to address the impact of these groups and determine how you can work with them.
How You Succeed – We will analyze the arguments made by these activist and NGO groups and help you develop effective strategies to work with them and address their impact. Studies show emotions trump data, so you must put strategies in place to address activist arguments at an emotional level – not solely with data. Many corporate crisis plans and messages fail because people naturally resist messages that confront their emotions, identity, perspectives and beliefs. When you accurately match stakeholder perceptions, you tend to get more balanced media coverage of your crisis issue or event. Clients have benefited from Benchmark’s crisis management and NLP strategies for more than 25 years. Our crisis management consultants are Certified Master Practitioners in Neuro Linguistic Programming (NLP), the study of behavior and language patterns and our leaders have successfully completed certified FEMA training for Public Information Officers. We can give you the edge you need to succeed with activists and NGOs before and during a crisis.
Related Article: EMOTIONS & CRISIS RESPONSE: How Emotions Can Sink Brands

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