The Situation:  Crisis plans, emergency drills, crisis management, media training and crisis response training do pay off! A chemical group experienced three newsworthy events within a short timeframe. The third event involved an ammonia release that resulted in the “shelter in place” of more than 42,000 residents. A major part of a community was shut down and many businesses within a large industrial area were also impacted. The plant site is located near major shipping lanes and interstate highways. We had worked with this client for many years: we helped them improve their crisis plans, tested their plans with crisis drills, upgraded their media kits, helped them create and implement stakeholder engagement programs, assisted with media relations / outreach, Responsible Care initiatives and more. We also trained their management team in crisis management strategies and equipped their spokespersons and frontline employees with crisis communications and media skills.