EMOTIONS & CRISIS RESPONSE: How Emotions Can Sink Brands

Crisis Response: The Role of Emotions Branson emergency response officials have been in crisis response mode for days since a Duck Boat full of tourists sank during a storm. The tragedy claimed 17 lives and the Coast Guard has finally recovered the water-logged boat from its resting place at the bottom of Table Rock Lake outside …

CRISIS LEADERSHIP & SPOKESPERSON SKILLS: Shaping Public Perceptions

Crisis Leadership & Spokesperson Skills –  Mismanaged crises eat up valuable time, resources and money. Failed leadership leads to failed crisis management. Mismanaging crises can destroy lives, careers, employee morale and stakeholder trust – impacting organizations for years and even decades.  This is the final part of a special 3-part series on effective crisis leadership …

REPUTATION MANAGEMENT: What Successful Crisis Leaders Have In Common With Movie Directors

Effective crisis leaders are problem solvers and they focus on the future. They also have lot in common with movie directors like Steven Spielberg. In Part 2 of this special series on successful crisis leadership and spokesperson skills, you will learn the crisis management, crisis response strategies and spokesperson training skills used by one leader …

GUARDING YOUR BRAND: The Power of Employee Brand Ambassadors

Hurricane Harvey and Irma left parts of Texas and Florida devastated, and there were countless stories across social media about power company linemen working in dire conditions to restore power. Those stories were golden for utility companies, as linemen took on the status of heroes helping victims in the ravaged areas. The payoff for that …