USING SOCIAL MEDIA TO BUILD TRUST Can you build stakeholder trust with a good social media strategy? Trust is now considered to be the currency of the new economy. Simply put, people are attracted to organizations they trust. With 2020 approaching, many businesses are refreshing their strategies to boost stakeholder trust. You cannot buy trust on …
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Business leaders are facing a wakeup call to earn public trust. Studies show the public trusts employees, making more companies consider employee ambassador programs.
More organizations are getting slammed in news headlines about crisis issues. Spokespersons must know the top questions news reporters will ask in the first 48 hours of a crisis. Here’s a list of the top 100 crisis questions you can expect from the news media.
Imagine being at a business conference and you are next up to speak. You are thinking about your PowerPoint when suddenly, a CBS News crew is in your face with cameras rolling. They are asking why your online education company is ripping off students. This recently happened to Apple Co-Founder, Steve Wozniak while attending a conference …
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Crisis Response: The Role of Emotions Branson emergency response officials have been in crisis response mode for days since a Duck Boat full of tourists sank during a storm. The tragedy claimed 17 lives and the Coast Guard has finally recovered the water-logged boat from its resting place at the bottom of Table Rock Lake outside …
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